After launching Le Māle in 1994, Jean-Paul Gaultier is now ready to introduce a second fragrance in the franchise. The new perfume Fleur du Māle. The scent has retained the fougere note from the original scent, but is developed around a new olfactory story based on the orange blossom, formulated by Takasago's Francis Kurkdjian. It comes in a white signature bust-shaped bottle housed in a white tin. The visual for the advertising campaign, shot by Jean-Baptiste Mondino, shows a young, smiling man sitting in a bath of white flowers.
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