According to Silvana Casoli, the creatress of Il Profvmo, this is not only a brand, but much more than this; it is a "project", an "idea" that she has carried on for years, trying to follow and respect the so-called "socio-olfactory" contemporary needs.

As she says: "I like catching the essence of every moment and exploiting the great opportunities offered by nature and life... my perfumes are personally prepared: melanges of persistent essences, in harmony with daring notes... energy, music, dance and colour are the exact parallel to my compositions, which arise instinctively, only apparently incompatible".