The yellow and white striped canopy of Giorgio Beverly Hills has had a magnetic effect on Rodeo Drive, attracting those with a lust for life and a penchant for exclusivity.
Since 1961, Giorgio Beverly Hills has dressed a universe of stars and given the world a sense of luxury and style.
With the launch of Giorgio in 1981, Giorgio Beverly Hills has explored the synergy between fashion and fragrance. To this day, it remains a contempory icon of a warm, fashion-forward, care-free, and electrifying environment.
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