Born in 1914 to one of Florence's oldest noble families, Emilio Pucci became a fashion phenomenon in the 1950's.
It all began when he created a streamlined ski outfit, photographed for Harper's Bazaar and his trailblazing vision continues to reverberate today.
Emilio Pucci, in 1967, naturally embodied the post war, jet set glamour which captivated a new group of modern, active women.
The Pucci family palace, in the heart of Florence became the ideal location for his young couture fashion house, where he set up his ateliers in the rooms on the ground floor of the palace, and restored the grand gallery, baroque ballroom and adjoining rooms to show his collections and received fascinated press and clients.
Nowadays, the palace still holds the offices for the Emilio Pucci Headquarters.
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