Chloe is founded in 1952 by Gaby Aghion, an Eqyptian-born Parisienne with a dark beauty and a bohemian spirit.
Rejecting the stiff formality of the 50's fashion, she creates soft, body concious clothes from fine fabrics and called them "luxury pret-a-porter".
Unique for their time, they are beautifully made clothes available off the rack.
"Chloe" - A name they chose for its warm, feminine appeal - is perfectly in synch with the new mood of Paris: Youthful abd modern in design, and slightly audacious in spirit.
The label grows in popularity, and Gaby Aghion and Jacques Lenoir initiate what will become the hallmark of the house: hiring new, young talents to design the collections.
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