Attracted by French culture and language,Azzaro graduated with a degree in literature and became a professor. At the University of Toulouse, he met Michelle, a model who would become his wife and change the course of his life.
Michelle asked Azzaro to create accessories and costume jewellery.
This was the changing point — the dye was cast for Azzaro. The sixties saw Loris Azzaro bloom as a designer. His clients included Brigette Bardot, Sophia Loren, Raquel Welch, Tina Turner and Liza Mineli.
In fact, the ubiquitous black dress was began by this designer. A fashion designer above all, Azzaro could not imagine an elegant woman without a perfume reflecting who she is.
Thus for Loris Azzaro, perfumes began with the Azzaro Couture in 1975 and continues with Chrome in 1996.
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